{"title":"Built for Men","description":"\u003cdiv class=\"elementor-element elementor-element-99e21f0 elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch2 class=\"elementor-heading-title elementor-size-default\"\u003eSIMPLE SKINCARE \u0026amp; BEARD CARE FOR MEN\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-92099d4 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003eWe designed these premium grooming essentials for daily use. They keep your skin and beard looking clean and balanced. Furthermore, they ensure your facial hair stays perfectly maintained. Most importantly, these products keep your routine incredibly simple.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"grit-iron-argan-beard-oil","title":"Grit \u0026 Iron Argan Beard Oil","description":"\u003cp\u003eGrit \u0026amp; Iron Argan Beard Oil softens coarse beard hair while keeping the skin underneath feeling comfortable.\u003c\/p\u003e\n\u003cp\u003eThis lightweight blend absorbs quickly and leaves the beard feeling smooth, touchable, and well maintained without a greasy finish. It works well for dry, rough, or unruly facial hair that needs daily conditioning and better control.\u003c\/p\u003e\n\u003cp\u003eArgan, jojoba, avocado, and grapeseed oils help support softness, hydration, and manageability. The balanced texture gives the beard a cleaner, more polished look while keeping grooming simple.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/face\/healthy-beard?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"\u003eAmerican Academy of Dermatology\u003c\/a\u003e recommends using beard oil sparingly and working moisturizer through both the beard and the skin beneath to help keep facial hair softer and healthier looking.\u003c\/p\u003e\n\u003cp\u003eUse daily on a clean beard when hair feels dry, stiff, or hard to shape. For more control, apply\u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/spit-and-shine-ultra-conditioning-beard-balm\/\" target=\"_blank\" rel=\"noopener\"\u003e Spit \u0026amp; Shine Beard Balm\u003c\/a\u003e after this oil to smooth flyways and keep the beard looking structured without stiffness.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977749262653,"sku":"GIBO-2OZ","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/132438bc-25f6-4af2-bf42-b21adbe73321.png?v=1788646770"},{"product_id":"beard-brush-comb-set-with-carrying-bag","title":"Beard Brush \u0026 Comb Set with Carrying Bag","description":"\u003cp\u003eBeard Brush and Comb Set makes daily grooming simple, structured, and easier to keep consistent.\u003c\/p\u003e\n\u003cp\u003eThis practical beard grooming kit includes a brush, comb, and carrying bag for home, work, travel, or the gym. The brush helps train beard hairs and gently work product through the beard, while the comb helps detangle, shape, and smooth without pulling or snagging.\u003c\/p\u003e\n\u003cp\u003eUse the set to distribute beard balm or oil more evenly so the beard looks cleaner, softer, and better maintained. It works well for short beards, longer beards, and daily touch-ups when facial hair needs more control.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/face\/healthy-beard\" target=\"_blank\" rel=\"noopener\"\u003eAmerican Academy of Dermatology\u003c\/a\u003e recommends caring for both the beard and the skin beneath it as part of a healthy beard routine.\u003c\/p\u003e\n\u003cp\u003eUse after applying \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/tame-torque-beard-balm\/\" target=\"_blank\" rel=\"noopener\"\u003eTame \u0026amp; Torque Beard Balm\u003c\/a\u003e to shape the beard, smooth flyways, and keep your grooming routine sharp without extra effort.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977766629693,"sku":"BRSH-COMB-SET","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/8e5ddafc-917e-4519-927e-fda411478475.png?v=1788646971"},{"product_id":"2-in-1-peel-off-face-mask-blackhead-remover","title":"2-in-1 Peel-Off Face Mask Blackhead Remover","description":"\u003cp\u003e2-in-1 Peel-Off Face Mask helps congested-looking pores feel cleaner, smoother, and freshly reset.\u003c\/p\u003e\n\u003cp\u003eThis clarifying peel-off mask is made for skin that looks uneven, oily, or weighed down by surface buildup. Activated charcoal helps absorb excess oil and lift away impurities that can make pores look more noticeable.\u003c\/p\u003e\n\u003cp\u003eThe peel-off texture grips surface debris while helping refine the look of blackheads and congestion. Juniper and soapwort extracts help keep skin feeling balanced, so your complexion feels refreshed instead of stripped.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/my.clevelandclinic.org\/health\/diseases\/22773-clogged-pores?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"\u003eCleveland Clinic\u003c\/a\u003e explains that clogged pores can happen when dead skin cells, oil, or dirt build up on the skin. That makes a focused pore-care step useful when your skin needs more than a basic cleanse.\u003c\/p\u003e\n\u003cp\u003eUse when pores look congested or skin feels like it needs a deeper reset. After removal, follow with our\u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/youth-renew-botanical-exfoliating-toner\/\" target=\"_blank\" rel=\"noopener\"\u003e Youth Renew Botanical Face Toner\u003c\/a\u003e to bring the skin back to a calm, comfortable feel.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977769447741,"sku":"PO-MASK-2OZ","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/6068f89f-4e2d-4cca-a8dd-532f869e01e1.png?v=1788647001"},{"product_id":"skin-rescue-coffea-arabica-exfoliating-face-scrub-aha-bha","title":"Skin Reset Coffea Arabica Exfoliating Face Scrub","description":"\u003cp\u003eSkin Reset Coffea Arabica Exfoliating Face Scrub helps rough, dull skin feel cleaner, smoother, and freshly reset.\u003c\/p\u003e\n\u003cp\u003eThis dual-action face scrub uses finely ground Coffea Arabica seed to gently polish the skin’s surface. A balanced blend of AHA and BHA helps loosen surface buildup and refine the look of pores.\u003c\/p\u003e\n\u003cp\u003eThe creamy texture spreads easily and rinses clean without a harsh or gritty feel. It works well for both men and women when skin feels congested, rough, or ready for a smoother finish.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.aad.org\/skin-care-secrets\/safely-exfoliate-at-home?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"\u003eThe American Academy of Dermatology\u003c\/a\u003e recommends choosing an exfoliation method that fits your skin type and using gentle circular motions when applying a scrub.\u003c\/p\u003e\n\u003cp\u003eUse a few times a week on damp skin, then rinse well. It also works as a smart pre-shave step when you want a smoother glide before shaving. For a simple routine, follow Skin Reset Coffea Arabica Exfoliating Face Scrub with our \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/retinol-moisturizer\/\" target=\"_blank\" rel=\"noopener\"\u003eRetinol Moisturizer\u003c\/a\u003e to keep skin feeling soft and comfortable after exfoliating.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977775247677,"sku":"SR-2OZ","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/5571BC80-F534-4FC1-ADC6-79C876637778.jpg?v=1788647061"},{"product_id":"iron-skin-mens-anti-aging-face-cream-retinol-collagen-peptides-vitamins-a-b-c-e-shea-butter-2-oz-jar","title":"Iron Skin Men's Anti-Aging Face Cream","description":"\u003cp\u003eIron Skin Men’s Face Cream helps thicker men’s skin look smoother, refreshed, and well cared for without shine.\u003c\/p\u003e\n\u003cp\u003eThis lightweight men’s anti-aging face cream absorbs fast and keeps skin feeling balanced. Retinol, peptides, and collagen-supporting ingredients help improve the look of rough texture, fine lines, and tired skin.\u003c\/p\u003e\n\u003cp\u003eVitamins A, B, C, and E work with hyaluronic acid, jojoba oil, and shea butter to add hydration without heaviness. The finish feels clean, smooth, and comfortable after shaving, post-workout, or daily use.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/anti-aging\/retinoid-retinol?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"\u003eAmerican Academy of Dermatology\u003c\/a\u003e explains that retinol can help improve skin tone and reduce the look of fine lines when used correctly.\u003c\/p\u003e\n\u003cp\u003eUse after cleansing when your skin feels dry, rough, or needs a cleaner finish. Work it into your routine after \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/why-skin-reset-coffea-arabica-exfoliating-face-scrub-is-becoming-a-must-have-in-modern-skincare-routines\/\" target=\"_blank\" rel=\"noopener\"\u003eSkin Reset Exfoliating Scrub\u003c\/a\u003e when you want smoother-looking skin without a greasy feel.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977779343677,"sku":"IAB-IRON-2OZ","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/il_fullxfull.8334339237_6739_3.avif?v=1789407199"},{"product_id":"gentleman-only-cologne-balm","title":"Gentleman Only Cologne Balm","description":"\u003cp\u003eGentleman Only Cologne Balm gives men a clean, refined scent while helping beard hair feel softer and more maintained.\u003c\/p\u003e\n\u003cp\u003eThis dual-purpose solid cologne and beard balm keeps grooming simple. The smooth balm melts easily between your fingers, applies quickly, and absorbs without a greasy feel.\u003c\/p\u003e\n\u003cp\u003eUse it on the beard, neck, or pulse points for a subtle masculine scent that feels polished without being overpowering. The compact tin fits easily in a truck, gym bag, locker, desk, or travel kit.\u003c\/p\u003e\n\u003cp\u003eFor healthier-looking beard care, the \u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/face\/healthy-beard?utm_source=chatgpt.com\" rel=\"noopener\" target=\"_blank\"\u003eAmerican Academy of Dermatology\u003c\/a\u003e recommends caring for the skin beneath your beard, not just the beard hair.\u003c\/p\u003e\n\u003cp\u003eUse as needed when you want a clean scent, softer beard feel, and a sharper everyday grooming finish. Pair it with \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/lather-steel-beard-shampoo\/\" rel=\"noopener\" target=\"_blank\"\u003eLather \u0026amp; Steel Shampoo\u003c\/a\u003e for a complete men’s grooming routine.\u003c\/p\u003e\n\u003cp\u003eWhat It Smells Like:\u003cbr\u003eClean, confident and refined. Fresh citrus and subtle spice give way to dry woods, earthy vetiver and a warm, slightly smoky finish. It has the character of a classic men’s cologne, but with a modern woody edge.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977785241917,"sku":"KB-12","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/e4eecacf-8f69-48ad-9ff4-c80290a9aa36.png?v=1788647195"},{"product_id":"kentucky-bourbon-cologne-balm","title":"Kentucky Bourbon Cologne Balm","description":"\u003cp\u003eKentucky Bourbon Cologne Balm gives men a clean, masculine scent in a solid balm that travels well and applies easily.\u003c\/p\u003e\n\u003cp\u003eThis dual-purpose cologne balm melts smoothly into the skin and beard without a greasy feel. It helps condition dry areas, soften beard hair, and leave behind a bourbon-inspired scent that feels sharp without being overpowering.\u003c\/p\u003e\n\u003cp\u003eThe compact tin fits easily in a gym bag, work bag, truck, or travel kit. Use it when you want quick grooming without carrying a spray cologne or heavy beard product.\u003c\/p\u003e\n\u003cp\u003eFor healthier-looking facial hair, the\u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/face\/healthy-beard?utm_source=chatgpt.com\" rel=\"noopener\" target=\"_blank\"\u003e American Academy of Dermatology\u003c\/a\u003e recommends working moisturizer through both the beard and the skin underneath.\u003c\/p\u003e\n\u003cp\u003eUse as needed on pulse points, beard ends, or dry areas. Pair it with\u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/lather-steel-beard-shampoo\/\" rel=\"noopener\" target=\"_blank\"\u003e Lather \u0026amp; Steel Shampoo\u003c\/a\u003e for a cleaner, sharper grooming routine.\u003c\/p\u003e\n\u003cp\u003eWhat It Smells Like:\u003cbr\u003eWarm, smooth and masculine with fresh citrus at the opening, a touch of spice through the center, and a deep woody finish of leather, oak and musk. Think aged bourbon barrels, worn leather and polished wood rather than a sweet whiskey scent.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977785405757,"sku":"KBC-12","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/4536609e-9000-41f2-a4b0-cee8659958f2.png?v=1788647207"},{"product_id":"mens-gentle-exfoliating-face-cleanser-scrub","title":"Men's Gentle Exfoliating Cleanser + Scrub","description":"\u003cp\u003eMen’s Gentle Exfoliating Cleanser + Scrub helps rough, dull skin feel cleaner, smoother, and easier to maintain.\u003c\/p\u003e\n\u003cp\u003eMen’s skin deals with daily buildup from oil, sweat, shaving, and outdoor exposure. This exfoliating cleanser for men helps wash away dirt while polishing away dead skin that can make the face feel rough.\u003c\/p\u003e\n\u003cp\u003eThe formula cleanses and exfoliates in one simple step. It gives skin a smoother feel without making your routine complicated or leaving your face feeling stripped.\u003c\/p\u003e\n\u003cp\u003eFor safer exfoliation, the\u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/routine\/safely-exfoliate-at-home?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"\u003e American Academy of Dermatology\u003c\/a\u003e recommends being gentle with your skin and choosing an exfoliation method that fits your skin type.\u003c\/p\u003e\n\u003cp\u003eUse a few times a week when your skin feels rough, oily, or congested. Pair it with our \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/iron-skin-mens-anti-aging-face-cream-retinol-collagen-peptides-vitamins-a-b-c-e-shea-butter-2-oz-jar\/\"\u003eIron Skin Anti-Aging Face Cream\u003c\/a\u003e to keep your grooming routine clean and balanced.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977785569597,"sku":"GEC- 2OZ","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/ea8923ca-0e19-4110-8bc4-08a8b60da1dd-1.png?v=1788647219"},{"product_id":"mens-gentle-exfoliating-face-cleanser-scrub-2","title":"Men's Gentle Exfoliating Cleanser + Scrub","description":"\u003cp\u003eMen’s Gentle Exfoliating Cleanser helps rough, dull skin feel cleaner, smoother, and easier to maintain.\u003c\/p\u003e\n\u003cp\u003eMen’s skin deals with daily buildup from oil, sweat, shaving, and outdoor exposure. This exfoliating cleanser for men helps wash away dirt while polishing away dead skin that can make the face feel rough.\u003c\/p\u003e\n\u003cp\u003eThe formula cleanses and exfoliates in one simple step. It helps smooth the skin without making your routine complicated or leaving your face feeling stripped.\u003c\/p\u003e\n\u003cp\u003eThe\u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/routine\/safely-exfoliate-at-home?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"\u003e American Academy of Dermatology\u003c\/a\u003e recommends using gentle circular motions when exfoliating with a scrub, then rinsing with lukewarm water.\u003c\/p\u003e\n\u003cp\u003eUse a few times a week when your skin feels rough, oily, or congested. Pair it with our \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/iron-skin-mens-anti-aging-face-cream-retinol-collagen-peptides-vitamins-a-b-c-e-shea-butter-2-oz-jar\/\" target=\"_blank\" rel=\"noopener\"\u003eIron Skin Anti-Aging Face Cream\u003c\/a\u003e to provide balanced hydration without heaviness or shine.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977785733437,"sku":"MGE-EC","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/92e48193-7e48-4637-95e2-b0ace2defde8.png?v=1788647230"},{"product_id":"beard-luxe-leave-in-moisturizer","title":"Beard Luxe Leave In Moisturizer","description":"\u003cp\u003eBeard Luxe Leave In Moisturizer softens coarse, dry beard hair without a heavy or greasy feel.\u003c\/p\u003e\n\u003cp\u003eThis leave in beard conditioner helps smooth rough texture, improve manageability, and keep your beard easier to control. It gives the nourishment of a balm with the lighter feel of a cream.\u003c\/p\u003e\n\u003cp\u003eRosehip, avocado, shea butter, and jojoba condition the beard and the skin underneath. They help support a softer feel while reducing the look and feel of dryness, itch, and roughness.\u003c\/p\u003e\n\u003cp\u003eFor a better beard routine, the\u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/face\/healthy-beard?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"\u003e American Academy of Dermatology\u003c\/a\u003e recommends applying moisturizer after washing and working it through both beard hair and skin.\u003c\/p\u003e\n\u003cp\u003eUse daily when your beard feels dry, stiff, or hard to manage. Pair it with \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/lather-steel-beard-shampoo\/\" target=\"_blank\" rel=\"noopener\"\u003eLather \u0026amp; Steel Shampoo\u003c\/a\u003e for a cleaner, softer beard care routine.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977786356029,"sku":"INN-BLC-20","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/7dcbb985-327f-41e5-84de-5db233be7bfe.png?v=1788647290"},{"product_id":"spit-and-shine-ultra-conditioning-beard-balm-1","title":"Spit and Shine Ultra Conditioning Beard Balm","description":"\u003cp\u003eSpit \u0026amp; Shine Ultra Conditioning Beard Balm helps tame flyaways, soften beard hair, and add polish without grease.\u003c\/p\u003e\n\u003cp\u003eThis conditioning beard balm gives facial hair light styling control while keeping it comfortable for daily wear. Plant oils and natural waxes help smooth rough beard hair, boost natural shine, and support a clean, well-groomed look.\u003c\/p\u003e\n\u003cp\u003eThe texture gives flexible hold without heaviness or buildup. It works well when your beard needs shape, control, and a more refined finish.\u003c\/p\u003e\n\u003cp\u003eFor healthier-looking beard care, the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.aad.org\/public\/everyday-care\/skin-care-secrets\/face\/healthy-beard?utm_source=chatgpt.com\" rel=\"noopener\" target=\"_blank\"\u003eAmerican Academy of Dermatology\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003erecommends caring for the skin beneath your beard, not just the beard hair.\u003c\/p\u003e\n\u003cp\u003eUse daily to shape, condition, and maintain a clean beard. Pair it with our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/innesagelessbeautyllc.com\/shop\/grit-iron-argan-beard-oil\/\" rel=\"noopener\" target=\"_blank\"\u003eGrit \u0026amp; Iron Argan Beard Oi\u003c\/a\u003el for a complete grooming routine.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":53071520301373,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/fa09d96a-0664-4fc8-b9cb-9b5287901793.webp?v=1789408959"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/collections\/istockphoto-509175326-612x612.jpg?v=1788649287","url":"https:\/\/innesagelessbeautyllc.com\/collections\/grooming-essentials.oembed","provider":"INNES AGELESS BEAUTY","version":"1.0","type":"link"}