{"title":"Built for Men","description":"\u003ch2\u003eSimple Men’s Skincare and Beard Care You Can Keep Up With\u003c\/h2\u003e\n\u003cp\u003eIf you want a tidy beard without a long routine, start with the parts that make a difference to you. Built for Men brings together simple men’s skincare, beard oil, grooming tools, and solid cologne. Choose something for dry whiskers, a tool for shaping, or a scent you like. You do not need one of everything.\u003c\/p\u003e\n\u003cp\u003eHere are a few options for daily skin and beard care:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor rough beard hair:\u003c\/strong\u003e \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/products\/grit-iron-argan-beard-oil\"\u003eGrit \u0026amp; Iron Argan Beard Oil\u003c\/a\u003e helps coarse whiskers feel softer and the skin underneath feel comfortable, without a greasy finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor shaping and detangling:\u003c\/strong\u003e \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/products\/beard-brush-comb-set-with-carrying-bag\"\u003eBeard Brush \u0026amp; Comb Set with Carrying Bag\u003c\/a\u003e helps work oil through your beard and keeps your tools together when you travel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor a warm scent:\u003c\/strong\u003e \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/products\/kentucky-bourbon-cologne-balm\"\u003eKentucky Bourbon Cologne Balm\u003c\/a\u003e is a solid cologne that also helps soften beard ends.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor a clean scent:\u003c\/strong\u003e \u003ca href=\"https:\/\/innesagelessbeautyllc.com\/products\/gentleman-only-cologne-balm\"\u003eGentleman Only Cologne Balm\u003c\/a\u003e melts between your fingers and can be used on the beard or pulse points.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eKeep the products you enjoy using, and leave out the steps you do not need.\u003c\/p\u003e","products":[{"product_id":"grit-iron-argan-beard-oil","title":"Grit \u0026 Iron Argan Beard Oil","description":"\u003cp\u003eThe hair looks fine. It’s the skin under your beard that’s miserable. Dry, tight, and you can’t get at it.\u003c\/p\u003e\n\u003cp\u003eGrit \u0026amp; Iron is an argan beard oil made to reach that skin first. After cleansing, warm a few drops between your fingertips, massage into the skin beneath the beard, then smooth through the hair. Daily. A full 2 oz so you’re not rationing it.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose organic argan oil to soften coarse, dry hair and condition the skin it grows from.\u003cbr\u003e\nJojoba and avocado oils to ease that dry, uncomfortable feeling underneath.\u003cbr\u003e\nGrape seed and babassu oils so it absorbs fast and leaves the beard soft, not greasy.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this argan beard oil is for you if the skin under your beard feels dry and tight and you want an oil that treats the beard as hair and skin, not just hair.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977749262653,"sku":"IAB-GIA","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/grit-iron-argan-beard-oil-square.png?v=1792864779"},{"product_id":"beard-brush-comb-set-with-carrying-bag","title":"Beard Brush \u0026 Comb Set with Carrying Bag","description":"\u003cp\u003eYou bought the oil. It’s sitting on the top layer of your beard doing nothing.\u003c\/p\u003e\n\u003cp\u003eThis beard brush and comb set gets it where it needs to go. The brush works oil or balm down through the hair and guides stray hairs into line. The comb detangles and shapes. The carrying bag keeps both together for home, the gym, or a trip.\u003c\/p\u003e\n\u003cp\u003eThat’s why we included a brush to distribute product evenly and smooth the surface.\u003cbr\u003e\nA comb to work through tangles and set the outline, for short beards and long ones.\u003cbr\u003e\nA carrying bag so your tools stay together instead of scattered across the bathroom.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this beard brush and comb set is for you if you’ve invested in beard care and want it to actually reach your beard, at home or wherever you’re headed.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977766629693,"sku":"IAB-BBCSB","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/beard-brush-comb-set-with-carrying-bag-square.png?v=1792864894"},{"product_id":"2-in-1-peel-off-face-mask-blackhead-remover","title":"2-in-1 Peel-Off Face Mask Blackhead Remover","description":"\u003cp\u003eYou’ve been staring at your nose in the magnifying mirror again.\u003c\/p\u003e\n\u003cp\u003eThis charcoal peel off mask for blackheads gives you something to do about it. An even layer on clean, dry skin, away from eyes and lips. Let it dry completely, peel from the edges, rinse off what’s left with warm water. Once or twice a week.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose activated charcoal to absorb excess oil for a less shiny finish.\u003cbr\u003e\nThe peel off base to lift surface debris as it comes away, so skin feels smoother.\u003cbr\u003e\nJuniper and soapwort extracts to leave skin feeling clean and balanced, not raw.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this charcoal peel off mask for blackheads is for you if your pores look congested and you want to see what came off, not just hope it did.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977769447741,"sku":"IAB-POF","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/2-in-1-peel-off-face-mask-blackhead-remover-square.png?v=1792864914"},{"product_id":"skin-rescue-coffea-arabica-exfoliating-face-scrub-aha-bha","title":"Skin Reset Coffea Arabica Exfoliating Face Scrub","description":"\u003cp\u003eYou run your hand over your cheek and it feels like fine sandpaper. Your pores look clogged, your skin looks dull, and a plain scrub only gets the top layer.\u003c\/p\u003e\n\u003cp\u003eThis aha bha coffee face scrub gets both layers. Finely ground Arabica coffee polishes the surface while two acids work on what a scrub can’t reach. A small amount on damp skin, massage gently in circles, rinse well. Two or three times a week. It also preps skin nicely before shaving, for anyone who does.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose finely ground Arabica coffee bean to buff away rough patches so skin feels softer.\u003cbr\u003e\nAlpha hydroxy acid to loosen the dead surface cells that make skin look dull.\u003cbr\u003e\nSalicylic acid to clear buildup for clearer looking pores.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this aha bha coffee face scrub is for you if your skin feels rough to the touch and your pores look congested, and you want one scrub that does the physical and the chemical work together instead of making you choose.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977775247677,"sku":"IAB-SRCAE","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/skin-rescue-coffea-arabica-exfoliating-face-scrub-aha-bha-square.png?v=1792864950"},{"product_id":"iron-skin-mens-anti-aging-face-cream-retinol-collagen-peptides-vitamins-a-b-c-e-shea-butter-2-oz-jar","title":"Iron Skin Men's Anti-Aging Face Cream","description":"\u003cp\u003eYou shave, you wash, and twenty minutes later your face feels tight again.\u003c\/p\u003e\n\u003cp\u003eIron Skin is a mens anti aging face cream for exactly that. Massage over face and neck until absorbed, morning and night. Works after a shave or a workout. Smooth finish, no shine.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose retinol to smooth rough texture and soften the look of fine lines.\u003cbr\u003e\nPeptides to help skin look firmer over time.\u003cbr\u003e\nHyaluronic acid to lock in moisture so your face doesn’t feel tight after a shave.\u003cbr\u003e\nJojoba oil and shea butter to keep it comfortable without the grease.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this mens anti aging face cream is for you if your skin feels dry or tight after shaving, the lines by your eyes are sticking around, and you want one cream that handles it without a routine.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977779343677,"sku":"IAB-ISMAA","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/iron-skin-mens-anti-aging-face-cream-retinol-collagen-peptides-vitamins-a-b-c-e-shea-butter-2-oz-jar-square.png?v=1792864979"},{"product_id":"spit-and-shine-ultra-conditioning-beard-balm","title":"Spit and Shine Ultra Conditioning Beard Balm","description":"\u003cp\u003eBy lunch your beard has opinions about which direction it’s going. None of them match.\u003c\/p\u003e\n\u003cp\u003eSpit and Shine is a conditioning beard balm with a light, flexible hold, so it shapes without going stiff or greasy. Scoop a small amount, warm it between your palms, work it through from roots to ends, shape. Daily for the best result.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose beeswax and carnauba wax for hold that moves with you and smooths flyaways.\u003cbr\u003e\nSafflower and sunflower seed oils to condition rough hair fast without a greasy feel.\u003cbr\u003e\nRice bran oil to nourish the beard and the skin under it.\u003cbr\u003e\nCastor oil to help the beard look fuller and feel softer over time.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this conditioning beard balm is for you if your beard is rough, hard to shape, or never quite stays put, and you want it under control without feeling like it’s coated in wax.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977783472445,"sku":"IAB-SSUCB","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/spit-and-shine-ultra-conditioning-beard-balm-square.png?v=1792865009"},{"product_id":"gentleman-only-cologne-balm","title":"Gentleman Only Cologne Balm","description":"\u003cp\u003eSpray cologne is a commitment. Everyone in the elevator knows you made it.\u003c\/p\u003e\n\u003cp\u003eGentleman Only is a solid cologne beard balm, so the scent goes exactly where you put it and nowhere else. Fresh citrus and subtle spice settling into dry woods, vetiver, and a warm, slightly smoky finish. Rub a small amount between your fingertips until it softens, then apply to your beard, neck, or wrists. Reapply through the day if you want.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose beeswax to carry the scent and give the beard a light hold while keeping moisture in.\u003cbr\u003e\nShea butter to soften dry skin under the beard.\u003cbr\u003e\nJojoba and apricot seed oils to condition coarse strands so they feel smoother and more flexible.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this solid cologne beard balm is for you if you want to smell good without announcing it, and you’d rather carry a tin than a bottle.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977785241917,"sku":"IAB-GOC","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/gentleman-only-cologne-balm-square.png?v=1792865027"},{"product_id":"kentucky-bourbon-cologne-balm","title":"Kentucky Bourbon Cologne Balm","description":"\u003cp\u003eYou hear bourbon and picture something sweet. This isn’t that.\u003c\/p\u003e\n\u003cp\u003eKentucky Bourbon is a bourbon cologne balm that leans leather, oak, and musk, opening with citrus and spice before a deep woody finish. Warm a small amount between your fingers and apply to beard, neck, or pulse points. Use it through the day to keep the beard conditioned and the scent fresh.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose beeswax to hold the scent on the skin and give your beard light shape.\u003cbr\u003e\nShea butter to soften dry beard hair and the skin beneath it.\u003cbr\u003e\nJojoba and infused oils to condition without a greasy finish, so the tin never feels like a chore.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this bourbon cologne balm is for you if you want a scent with some weight to it, a beard that behaves, and one tin that handles both.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977785405757,"sku":"IAB-KBC","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/kentucky-bourbon-cologne-balm-square.png?v=1792865034"},{"product_id":"mens-gentle-exfoliating-face-cleanser-scrub","title":"Men's Gentle Exfoliating Cleanser + Scrub - Bergamot and Cedar","description":"\u003cp\u003eYour face wash gets the sweat off. The rough patches on your forehead and cheeks are still there.\u003c\/p\u003e\n\u003cp\u003eThis bergamot cedar face scrub for men is wash and polish in one, with a scent that’s warm and clean instead of sharp. A few times a week, a small amount massaged onto damp skin in circles, away from the eyes. Rinse with lukewarm water, pat dry.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose hydrated silica to buff away rough surface buildup so skin feels smoother.\u003cbr\u003e\nCharcoal to lift extra oil and everyday grime.\u003cbr\u003e\nGlycerin to hold moisture so your face feels comfortable after, not tight.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this bergamot cedar face scrub for men is for you if your skin feels rough or uneven and you want one step that cleans and smooths without stripping, finished with a scent that doesn’t fight your cologne.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977785569597,"sku":"IAB-MGE-B","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/mens-gentle-exfoliating-face-cleanser-scrub-square.png?v=1792865040"},{"product_id":"mens-gentle-exfoliating-face-cleanser-scrub-2","title":"Men's Gentle Exfoliating Cleanser + Scrub - Eucalyptus and Cedar Oil","description":"\u003cp\u003eYou want a face wash that wakes you up as much as the coffee does.\u003c\/p\u003e\n\u003cp\u003eThis eucalyptus cedar exfoliating cleanser for men does that. A cool, sharp eucalyptus scent, a fine polish, and a clean rinse. A few times a week, a small amount on damp skin in gentle circles, away from the eyes. Rinse with lukewarm water, pat dry.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose hydrated silica to polish away dead surface skin for a smoother feel and a fresher look.\u003cbr\u003e\nCharcoal to pull out excess oil and whatever sweat left behind.\u003cbr\u003e\nNiacinamide to support your skin’s moisture barrier so a scrub doesn’t leave you dried out.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this eucalyptus cedar exfoliating cleanser for men is for you if your mornings need a jolt and your skin needs a reset, especially after a workout or a long night.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977785733437,"sku":"IAB-MGE-E","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/mens-gentle-exfoliating-face-cleanser-scrub-2-square.png?v=1792865046"},{"product_id":"beard-luxe-leave-in-moisturizer","title":"Beard Luxe Leave In Moisturizer","description":"\u003cp\u003eBalm is too much. Oil doesn’t do enough. You’ve been looking for the thing in between.\u003c\/p\u003e\n\u003cp\u003eBeard Luxe is a leave in beard conditioner, a light cream that conditions like a balm without the wax. A small amount worked evenly through a damp or dry beard. Daily is where it earns its keep.\u003c\/p\u003e\n\u003cp\u003eThat’s why we chose shea butter to seal in moisture and soften the dry skin under the beard.\u003cbr\u003e\nAvocado and rosehip oils to condition rough strands so they feel smoother and comb easier.\u003cbr\u003e\nJojoba oil to keep the hair flexible instead of stiff.\u003cbr\u003e\nAloe to ease that tight, dry feeling on the skin underneath.\u003c\/p\u003e\n\u003cp\u003eAnd that’s why this leave in beard conditioner is for you if your beard is coarse or dry and stubborn to shape, and you want it softer without hold you didn’t ask for.\u003c\/p\u003e","brand":"Innes Ageless Beauty","offers":[{"title":"Default Title","offer_id":52977786356029,"sku":"IAB-BLLIM","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/files\/beard-luxe-leave-in-moisturizer-square.png?v=1792865069"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2703\/1101\/collections\/7d2c50ed-d9cf-4684-80c4-cabd9f6f163d.png?v=1791653435","url":"https:\/\/innesagelessbeautyllc.com\/collections\/built-for-men-simple-skincare-beard-care.oembed","provider":"INNES AGELESS BEAUTY","version":"1.0","type":"link"}